Project Overview
FHB Owner and Product designer, Afshan Haider, started in 2000 from her backyard. One year later, FHB moved to Liverpool, growing today to a customer base over 5000 worldwide.
Afshan required design services to communicate a trustworthy, natural and effective product. A product that was centred around skin care was crafted with the intent to simplify and promote a daily beauty regime.
The colour white was used as a predominant design element to portray cleanliness, purity and simplicity, whilst placing the focus on the brand and each individual packaged product.
